Rugby

United Rugby Championship Launches Origin Round – Sport for Business


With a break in the Guinness Six nations the rugby focus returns to the BKT United Rugby Championship which this ‘Origin Weekend’ will focus on the communities and people who helped launch the careers of hundreds of rugby players and coaches.

Over 700 players appear in the BKT URC each season with parents, coaches and over 550 clubs from across 17 countries and all corners of the globe helping to put them on a pathway to play at the highest level.

The #GrassrootsToGreatness round will shine a spotlight on the identities of the clubs, schools and communities that give children the chance to first pick up a rugby ball and guide the lucky few good enough to reach the elite level.

For Rounds 10 and 11 the BKT URC will adopt Origin Round branding on its digital channels. In stadium the LED boards will list players names and their first school or club, broadcasters will also highlight the origin point of various players with some wearing their school/club socks.

Fans attending games are encouraged to wear their school/club jerseys or socks.

“Since launching the United Rugby Championship we have been very focused on ensuring we are purpose driven when it comes to celebrating all that is good about our league and everyone who plays a part in it,” said URC CEO Martin Anayi.

“The Origin Round is such a welcome addition because every week across the world at grassroots level there are parents, family members, coaches and communities putting their efforts into helping young children realise their ambitions of pulling on a jersey as a professional rugby player.”

“We have an opportunity to celebrate all of these incredible volunteers and communities not only for those they have helped guide onto the pitches of the BKT URC, but also to the players who don’t reach this arena but have had a love of our sport instilled in them.”

 


 

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Ellis Wilder

Hey there! My name is Ellis Wilder, and I'm a student at the University of Calgary. When I'm not hitting the books, you can usually find me writing articles for sports and travel blogs. I've always had a passion for exploring new places and experiencing different cultures, so I love sharing my travel stories with others. Whether I'm hiking in the Rocky Mountains or exploring a new city, I always try to capture the essence of the places I visit in my writing. Thanks for stopping by, and I hope you enjoy reading my articles as much as I enjoy writing them!

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