UN Commission on Human Rights: UN Women and FIFA will come together during the FIFA Women’s World Cup in Australia and New Zealand 2023 from July 20 to August 20 to celebrate the skills and achievements of teams and players, promote gender equality in football and prevent abuse and discrimination on and off the field.
The 2023 tournament is expected to be watched by more than two billion people, the largest audience in history for a single women’s sport, offering an opportunity to celebrate the achievements of women in sport and move the needle. , both for women’s football and for gender. equality.
Globally, female gamers continue to struggle with fewer career opportunities, a huge pay gap, fewer endorsements, less airtime, and uneven playing conditions.
When players succeed, they regularly face a toxic backlash of abuse online and offline.
To address some of these challenges and make progress in closing the gender gap in soccer, FIFA increased the prize money for the 2023 Women’s World Cup to $150 million, triple the amount in 2019, as part of a three-step gender equality plan.
The “Football Unites the World” campaign will highlight the main gender equality issues during the tournament.
Under this umbrella, UN Women partners with FIFA to issue a call to action to “Unite for Gender Equality”, to realize gender equality as a fundamental and fundamental human right for a peaceful and sustainable world and ” Unite to end violence against women.” a call to end violence against women and girls as the world’s most widespread human rights violation.
“The women competing in this World Cup are role models for all the girls on this planet. Their strength and skills are inspiring. At the same time, this tournament is a reminder that there are too many women and girls who are left out.” world of sport, and that even those who practice it all too often experience discriminatory treatment and even, in some cases, abuse,” said UN Women Executive Director Sima Bahous.
“The Women’s World Cup shows us how much not only they but the whole world misses out when we don’t give women and girls the same opportunities as men and boys. Our partnership with FIFA, including in World Cup ‘Football unite the world’ campaign, reflects a serious commitment and ambition to address that for the benefit of all.”
The two calls to action on gender equality will be promoted via team captains’ armbands, pitchside digital LED boards, large flags displayed on the pitch, giant screens in stadiums and via social networks.
“Unite for gender equality” will be the prominent message on the third day of the match (July 30 and August 3) and “Unite to end violence against women” will be the designated message during the semi-final (August 16). August).
The Women’s World Cup is all about players scoring incredible goals, but the most important goal of all is gender equality.
Donations can be made here for these initiatives that will help UN Women in the fight for gender equality and the empowerment of women and girls in and through sport.
Five other UN agencies have joined the activation of the “Football Unites the World” cause, including UNESCO, UNHCR, the UN Commission on Human Rights, the World Food Program and the World Food Organization. Health.