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TikTok’s Arab Music Craze: A Cultural Revolution in the Making!

The article discusses the changing landscape of music discovery and consumption. Social media apps like TikTok and the placement of songs in popular TV series are replacing traditional channels such as radio. This has resulted in a more diverse listening experience for music fans as songs from around the world are finding a larger audience than ever.

Danny Hajjar, a music writer, has written about these cultural shifts in his article titled “Arabic Music Is on the Brink of a Global Breakthrough” for Pitchfork. He explains how the breakdown of traditional music industry gatekeeping and the emergence of platforms like TikTok has allowed a new generation of Arab artists to reach a global audience on their terms.

Hajjar points out that the Arab music industry has traditionally been dominated by a few big players who controlled music distribution, making it difficult for independent artists to gain exposure. However, with the rise of social media, this dynamic is changing, and independent Arab artists are gaining visibility and recognition globally.

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Hajjar cites the example of Palestinian-Chilean singer Elyanna, whose song “Ibtisam” became a viral hit on TikTok and has since gained over 70 million streams on Spotify. Similarly, Egyptian artist Wegz has gained millions of views on YouTube with his song “El Nahrda,” which has become an anthem for the Egyptian youth. UK-based Palestinian-American artist Lana Lubany has also gained a following through social media and has collaborated with big names like The Weeknd and Sia.

The article highlights the impact of social media in breaking down traditional barriers and creating a more level playing field for artists from all backgrounds. This has led to the rise of a new generation of Arab artists who are gaining recognition and a global audience on their terms.

Hajjar’s article sheds light on the changing landscape of the music industry, where social media plays a pivotal role in discovering and promoting new talent. This has opened up new opportunities for independent artists, allowing them to gain recognition and reach a global audience without relying on the music industry’s traditional gatekeepers.

Overall, the article emphasizes the power of social media in democratizing the music industry and creating a more diverse and inclusive space for artists from all backgrounds to thrive. As the world becomes more interconnected, we will likely continue to see the emergence of new and exciting talent from all corners of the globe.

Sage Monroe

Hi there! My name is Sage Monroe and I am a politics and business blog article writer currently studying at the University of Vermont. Writing has been my passion since a young age, and I am fortunate enough to be able to pursue it as a career. I spend most of my time researching and analyzing current events to provide insightful and thought-provoking commentary on a variety of topics. My articles can be found on various blogs and news websites, and I am always looking for new opportunities to share my ideas with the world. When I'm not writing, you can find me hiking in the beautiful Vermont countryside or enjoying a good cup of coffee at my favorite local cafe.

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