Olyra Foods, a startup that produces healthy snacks and breakfast products made from ancient grains, has secured a new investment from Bimbo Ventures, the venture capital arm of Mexican bakery giant Grupo Bimbo.
The investment will allow Olyra Foods to expand its product line and reach new markets, as well as to invest in research and development to further enhance the nutritional value of its offerings.
Founded in 2019, Olyra Foods has quickly gained a following for its innovative approach to using ancient grains like spelt, einkorn, and emmer in its products. These grains are known for their high nutritional value and are often used in Mediterranean and Middle Eastern cuisines.
With the new investment from Bimbo Ventures, Olyra Foods will be able to continue its mission of promoting healthy eating and sustainable agriculture practices. The company plans to launch new products featuring a wider range of ancient grains, as well as to expand its distribution channels to reach more consumers.
The investment from Bimbo Ventures is also a testament to the growing interest in plant-based and sustainable food products, as more consumers seek out healthier and more environmentally friendly options. As the demand for such products continues to grow, companies like Olyra Foods are well positioned to make a significant impact on the food industry and to promote a more sustainable and healthful way of eating.