Nigeria’s culture and entertainment economy has announced… – PR Newswire

Abuja, Nigeria, July 19, 2023 /PRNewswire/ — Nigeria’s newly appointed special advisor on entertainment culture and economy, Hannatu Musa Musawa, outlined a plan to boost growth in Nigeria creative economy during a closed briefing. The goal is to offer a national strategy that supports President Tinubus’s plan to double the national economy to $1 trillion within eight years.

As the bold decisions taken thus far by the President demonstrate, this administration has a transformative agenda that has the Nigerian people at its center. Planned developments in the creative space will reflect this by ushering in a new era as the Government engages and supports the country’s great talent in building a vibrant sector on par with global cultural capitals.

Bent destiny 2030The initiative aims to unify all the sectors of space under a single vision: Position Nigeria as from Africa Creative, cultural and entertainment capital. The scope will be fully inclusive, from literature, music and film to design, visual arts and heritage, everything will be properly focused and deployed in the promotion Nigeria global cultural identity.

According to Musawa, a robust creative and cultural economy can be a significant catalyst for growth and presents an opportunity for Nigeria to jump-start your current development trajectory. By implementing the plan, the sector has the potential to become a substantial contributor to the country’s economic growth, contributing significantly to the national GDP and creating much-needed jobs for talented youth in the sector. The creative economy, culture and tourism contribute more to global GDP than oil and gas production, this is instructive and provides an inspiring benchmark.

Nigerian artists like Burnaboy, Asake and Wizkid, curators like Tokini Peterside and Nike Okundayeas well as writers like Teju Cole and Helon Habila, as well as artisans and other contributors to the sector, are already exporting our vibrant culture to the world. This culture and heritage of the country, as preserved in several iconic museums such as the Badagry Slave Museum and the Gidan Makama Museums, as well as recent developments such as the JK Randle Center and the Yemisi Shyllon Museum, offer a rich narrative for the public relations and global marketing. campaigns that will lead a new media office.

Musawa said “Nigeria is at an inflection point where our global cultural impact is at an all-time high, combined with a progressive new administration, now is the time to support the talent and institutions that power the cultural, entertainment and creative economy.”

Afrobeats and Nollywood are now a firm part of global pop culture and we have “big guys” and contemporary talent in almost every corner of the space. For example, in Visual Arts, of course, we have Enwonwu and the teachers from the Oshogbo School who have been world legends for decades, but today we also have Rom Isichei, William Chechet and many others who are carving out a place for themselves in the world of Art.

Hannatu Musawa closed the briefing by commenting on the way forward: “Our goal is to turn things around and make sure this is truly the start of a long-term sustainable ‘renaissance’. I am very excited about the possibilities that lie ahead.” .

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SOURCE Nigerian Culture and Entertainment Economy