The ECB has partnered with the Alzheimer’s Society for the first time in a bid to take dementia out of the game; they will dedicate the third day of the fifth and final Test of Ashes for men to raise vital funds and awareness about the disease.
16:51 UK Tuesday 18 July 2023
The ECB has partnered with the Alzheimer’s Society for the first time in a bid to take dementia out of the game.
They will dedicate the third day of the Fifth Test of Men’s Ashes on Saturday, July 29 to raise vital funds and much-needed awareness about the disease.
Alzheimer’s Society CEO Kate Lee said: “Bringing people from all walks of life together under one roof, Ashes delivers unforgettable moments that will blow your mind and treasured memories that will stay with fans for a lifetime. .
But sadly, forgetting your most precious memories of the Ashes is a heartbreaking and devastating reality for many.
“We are proud to join forces with the ECB for one of the world’s most iconic and historic sporting events.
This test match will allow us to bring help and hope to all people living with dementia, by funding faster diagnosis, life-changing support and vital research, making a world of difference to the fans and players whose lives have been devastated by dementia.
England captain Ben Stokes said: “The Ashes is one of the great sporting contests and over the years has produced so many amazing memories for me and millions more. As a team we want to entertain and create many more memories for cricket”. fans across the country.
“But we know that dementia affects far too many people and has a terrible effect on them and their loved ones. By partnering with the Alzheimer’s Society, I’m pleased that we can raise awareness and vital money to help end the devastation caused by dementia.” . .”
Penny Hoskins, whose husband, Paul, has vascular dementia and Alzheimer’s disease, said: “Paul and I have been married for 35 years, and in all that time Paul’s second love has always been cricket.
“There are days when the condition is more noticeable, but when Paul gets involved with cricket it’s like seeing him as before. He volunteers at his local cricket club in Horsham every week, putting up the wickets and keeping the pavilion tidy. He loves it, the club is very supportive of Paul, and it makes a huge difference to his well-being and allows me to get a breather.
“The day Paul was diagnosed we went straight to the Alzheimer’s Society and have never looked back. Seeing the Alzheimer’s Society have their own dedicated day during the Ashes is fantastic and will make a world of difference to so many cricket fans living with dementia. “.
The upcoming Test Match is just one example of how the Alzheimer’s Society unites clubs, governing bodies and individuals in sport. The charity has brought together leading figures from multiple sports, including ECB Chairman Richard Thompson, to make the biggest difference now and for generations to come.
All money raised will go to fund faster diagnoses, pioneering research, and the Alzheimer’s Society’s support services have been used more than 4.5 million times in the past year and are a lifeline for thousands of families, helping people in some of the most difficult and frightening times..
To learn more about the Alzheimer’s Society’s work with sport, visit alzheimers.org.uk/unforgettable-sport. If you are concerned about dementia and need more information or support, contact the Alzheimer’s Society.